Today's mobile worker is never without their mobile device. Access to email and the web is critical for them to operate effectively. Mobile workers are now seeking access to all their core business processes from their mobile devices; consequently emerging as their primary computing source.
Mobile apps are data-driven from the “cloud.” UC Mobile from esnatech easily facilitates communication and collaboration of this data with instant access to live communications from any smart device. The report states there is “no surprise” that their adoption is analogous to what AMI has observed with the cloud: U.S. SMBs have been adopting cloud services to meet a wide variety of business applications starting with basic communication, that, over time, has led to more and more access to cloud solutions in their day-to-day operations.
“Similarly, early success within mobile apps was driven by communication applications such as email and IM. Future growth for mobile apps is expected to meet more sophisticated business needs,” Prashanth Motupalli, Survey Research Analyst at AMI, said. “These applications have become ‘must haves’ for this generation of workers, which is ‘always on.’
AMI researchers said U.S. SMBs are looking to service providers of smart phones and tablets to offer solutions with mobile devices to meet this growing need, either out-of-the-box or as a quick, headache-free, add-on. Undoubtedly, productivity suites will be the next applications to experience high growth. However, as the mobile needs of U.S. SMBs continue to evolve, more specialized mobile applications such as CRM and analytics, will likely be next to gain mainstream adoption.
As knowledge workers are driving the technology that businesses adopt, it is critical to understand the emerging work habits of the most valuable employees. Migration from desktop to mobile endpoints will only further propel the need for collaboration and communication as workers move further away from the corporate walls. As we become a “wired” society, and as mobile connectivity becomes necessary to operate—mobile communications will become a definitive component of corporate communications.
